Andreea Ionescu (1975-2009) "To reach the top in this profession, you have to be loyal to the people who entrusted you with their concerns. And you must look for the best way ahead. Loyalty is about caring and constantly showing your worth. We want our clients to benefit from a long-term partnership with us." I still have trouble accepting to talk about Andreea in past tense. In the summer of 2009, in critical shape in a Parisian hospital, Andreea was adamant on discussing business and, completely ignoring her condition, she was making plans for the future. An ill-fated future that crushed all her hopes, turning her into a memory. The memory of her starting up this firm, side-by-side with us. The memory of the times when she was truly happy and enthusiastic. The memory of her genuine commitment and admirable loyalty. The immortal Andreea. Florentin Tuca